PCC Presents: Crisis in a Fragmented Media World

🌟 Join PCC for an Engaging Evening Discussion! 🌟
📅 Date: Wednesday, March 18
🕔 Time: 17:00 - 19:00
📍 Location: 200 W Madison St
🔗 RSVP Here!

In our fast-paced digital world, the traditional approach to crisis management has evolved. Gone are the days when a single press release could effectively manage a crisis. Today, every situation generates distinct narratives as diverse audiences respond from various platforms—each with their own values and contexts.

This panel discussion will delve into the challenges faced by organizations as they navigate a web of micro-audiences: journalists, creators, employees, activists, and more. A single incident can spark multiple competing stories, each capable of going viral in its own right.

Key Topics Discussed:

• The rapid splintering of narratives across platforms like TikTok, Instagram, X/Twitter, and more
• How identity and geography influence stakeholder interpretations
• Balancing speed with accuracy, where silence can be just as risky as premature commentary
• The impact of legal, political, and ethical constraints on communication
• The role of influencers and platform dynamics in shaping crises
• Navigating personal trust and the uneven distribution of reputational risk

Through a lens of real-world crisis management and communication insights, this conversation will illuminate strategies for operating in a world where no single narrative prevails and fragmentation can become a crisis in itself.

Featured Panelists:

• Payal Patel (Moderator) – Founder & Principal, Audacity Communications
• Natalie Bauer Luce – President, Culloton + Bauer Luce
• DeRondal Bevly – Founder & Managing Director, RubyRose Strategies
• Jason DeSanto – Distinguished Senior Lecturer, Northwestern University Pritzker School of Law
• Ellie Rutland – Director, Crisis Management and Litigation Communication, APCO

Event Schedule:

• 17:00 – Networking & Welcome
• 17:45 – Panelist Discussion & Insights
• 18:30 – Conclusion of Panel Discussion
• 18:30 to 19:00 – Optional Networking & Informal Chats

🔗 Connect with us for an insightful evening of discussions!