🌟 Masterclass in Server-Side Tagging with Google Tag Manager

Dates: 28-29 April 2026 🗓️
Location: Online

Join us for an immersive masterclass on using Server-Side Google Tag Manager (SGTM) to enhance your data collection strategies while improving data quality and compliance with changing industry standards! 🌐✨

Why Server-Side Tagging?

In a landscape where digital analytics is continuously evolving, businesses face challenges like privacy regulations, data loss, and vulnerabilities due to excessive data gathering by vendors. Server-side tagging acts as a protective layer, allowing you to gain better control over your data while mitigating risks. With SGTM, you can:

• 🚀 Boost page-loading performance by minimizing the number of tracking codes active in visitors’ browsers.
• 🔒 Control the data sent to marketing and analytics vendors, enhancing user privacy.
• 🎯 Boost data accuracy for more reliable insights.

What You Will Learn

This masterclass offers a comprehensive learning experience over two days:

Day 1: Introductory Level (28 April 2026)

Perfect for participants looking to grasp the fundamentals of SGTM, you should attend if:

• You have experience with standard web GTM but are new to SGTM.
• You're seeking a thorough introduction to SGTM and hands-on walkthroughs.
• You aim to understand popular use cases, such as data transmission to Google Analytics 4 (GA4).

Topics Covered:

• Creating your first server-side GTM setup using Stape
• Proper testing methods
• Sending data to Google Analytics 4
• Consolidating data to various vendors (Facebook, Google Ads, etc.)
• Strategies to reduce browser extension impacts

Day 2: Experienced Level (29 April 2026)

This day is designed for those who have previously configured SGTM or completed Day 1:
Topics Covered:

• Building a server-side setup without GA4
• Enriching data using external sources (e.g., sending data from your CRM to Meta)
• Addressing bot traffic
• Managing consent with SGTM
• Controlling the kind of data sent to vendors

Don’t miss out on this opportunity to revolutionize your analytics strategy with expert guidance! 💡

Reserve your spot today!
For any questions or further details, feel free to reach out via email: info@example.com