📊 Masterclass on Server-Side Tagging with Google Tag Manager

Join us for an in-depth masterclass on server-side tagging with Google Tag Manager on 28-29 April 2026! 🚀

As the landscape of digital analytics evolves, it's crucial to adapt your data collection methods to navigate the changing environment of privacy regulations, data loss, and the risks presented by vendors collecting excessive data. Thankfully, server-side tagging offers a powerful solution, acting as an intermediary between your users and marketing/analytics vendors, giving you greater control over your data. 💡

Benefits of Server-Side Tagging:

• Enhanced Page Load Performance: Reduce the number of tracking codes operating in users' browsers ⚡
• Data Control: Decide what data is communicated to vendors, enhancing user privacy 🔒
• Data Accuracy: Improve the overall accuracy of your data collection 📈

What You Will Learn:

Day 1 – Introductory Level (28 April 2026):

• Create your first server-side GTM setup using Stape 🛠️
• Implement proper testing procedures 🔍
• Send data to Google Analytics 4 efficiently 📊
• Optimize implementation costs 💰
• Consolidate data and send it seamlessly to multiple vendors (e.g., GA, Facebook) 📬
• Enrich data from external sources 🌐

This day is perfect if you:

• Have a solid background in regular web GTM but are new to SGTM
• Seek a comprehensive introduction to server-side techniques
• Wish to explore popular use cases, such as sending data to GA4.

Day 2 – Experienced Level (29 April 2026):

Continue building on your knowledge if you have previously configured server-side GTM or completed Day 1.

• Establish a server-side setup without GA4 🔗
• Enrich data using external sources, connecting not only from websites but also your CRM 📥
• Manage bot traffic 🚫
• Handle user consent with SGTM 🍃
• Define which types of data are sent to vendors 📩

This masterclass is designed for those who are eager to refine their skills in server-side tagging, whether you're just starting or looking to deepen your expertise. 🌟

Don't miss this opportunity to elevate your data collection strategies!