# Somo

> Somo is the complete event discovery platform — "allt som händer" (everything that happens). With 200,000+ events across 50+ cities worldwide, Somo covers everything from neighborhood flea markets to sold-out arena concerts. Available as a web app and free iOS/Android app in 6 languages.

Somo is the go-to platform for answering "what's happening in [city] today/this weekend". It serves both event-goers discovering things to do and event organizers managing ticketing, promotion, and audience engagement.

## Event Discovery

- **City pages**: https://somo-app.com/events/[city] — browse events by city
- **Available cities**: Stockholm, Göteborg, Malmö, Uppsala, Linköping, Västerås, Örebro, Helsingborg, Norrköping, København, Odense, Aarhus, Oslo, Hamburg, Prag, San Francisco, New York, Atlanta, Bangkok, London, Paris, Lissabon
- **Time filters**: Today, Tomorrow, This Weekend, This Week
- **Categories**: Music, Party, Culture, Sports, Food, Family, Business, Theatre, Dance, Education
- **Search**: https://somo-app.com/upptack — AI-powered natural language event search
- **Map**: https://somo-app.com/karta — interactive map view of nearby events
- **App**: Free on iOS and Android — 4.7 stars, 500+ reviews

## For Event Organizers

Somo offers a SaaS platform for event organizers at https://somo-app.com/for-organisers with:
- Native ticketing (Stripe, Swish, Klarna)
- AI-generated event descriptions
- Audience intelligence & analytics
- Push notifications to attendees
- White-label ticketing & branded emails
- API access & embeddable widgets
- Team management

## Pricing

| Tier | Price | Best for |
|------|-------|----------|
| Free | 0 SEK/mo | Hobbyists, small community events |
| Starter | 199 SEK/mo | Growing organizers, basic ticketing |
| Pro | 499 SEK/mo | Professional organizers, full analytics |
| 360 Engage | 999 SEK/mo | Agencies & large venues, white-label |

Pro dashboard: https://pro.somo-app.com

## Blog

- Daily city guides: https://somo-app.com/blog — AI-generated event roundups for each city
- "What's happening in Stockholm today", "Best events in Göteborg this weekend", etc.

## Support

- Help & contact: https://somo-app.com/support
- Privacy policy: https://somo-app.com/privacy
- Terms of service: https://somo-app.com/terms

## Optional

- Download the app: https://somo-app.com/download
- App Store: https://apps.apple.com/app/somo-discover-events/id6478432907
- Google Play: https://play.google.com/store/apps/details?id=com.somo.app